AllSaints is unique in the sense that they are not slave to trends. Instead, the brand has a mission to create an image that blends culture, fashion and music. It is individual clothing that expresses pure attitude.
The colour palette is a simple mix of greys and beiges with the attention being paid to elegant, architectural, sharp edge, clothing and vintage style pieces. Distressed denims, chunky knits, over-dyed and washed jersey casuals and iconic leathers all work together to create the ultimate rugged worker look for men and the sexy, yet androgynous look for women. The Skull is a trademark motif on printed tees, as is the ram skull motif that is present on all of the fine knits.
AllSaints have capitalised on the fact that not all women want to be pretty and girly – rejuvenating sleek tailoring that pays homage to the past with slick masculine silhouettes, cuts and fabrications. This is present for both the womenswear and menswear ranges.