In 1988, Tunis native Jean Touitou created a French fashion label called A.P.C. (Atelier de Production et de Creation) that included simply chic casual wear for both men and women. Today, the label is a prominent name in the ready-to-wear fashion industry as well as a wardrobe addition to many celebrities.
Initially, Touitou studied linguistics and history at Sorbonne University in Paris. As time progressed, he started designing and his love for the art was born into the fashion world as A.P.C. Its primary fashion house is based in Paris with International stores in various parts of the world including France, Germany, United Kingdom, Belgium, Tokyo and United States.
Touitou not only works by himself, he also forms collective alliances with various designers such as Anna Sui and Jessica Ogden, and most recently music artist Kanye West.
The label's most popular item is jeans, with a wide selection of washes and cuts and remains classically contemporary as fashion moves forward. Included is dark denim, unwashed, stone-washed, and more. A.P.C. keeps up a steady pace with modern urban trends with subtleness and class. With a line that includes not just clothing but bags, sunglasses, jewellery, hats, shoes, belts, there is something for everyone, even music.