The Emilio Pucci maison was founded in 1947 by the Marquis Emilio Pucci, a dashing Florentine aristocrat whose fashion career began unexpectedly when the photo of a revolutionary ski suit he'd designed found its way to the pages of Harper's Bazaar.
Emilio Pucci naturally embodied the post war, jet set glamour which captivated a new group of modern, active women.
He was crowned "The Prince of Prints" by the international fashion press, who were smitten by his exuberantly coloured prints and simple, effortless designs, so radical for that time. Their feminine and free-flowing body-conscious shapes translated seamlessly into weightless silk jersey dresses, resort-style sportswear and glorious evening gowns - must-haves for the jet-set crowd.
The Pucci family home, the Renaissance-era Palazzo Pucci in the heart of Florence, was the ideal location for the young fashion house, enthralling press and clients who came to see the collections there.
In the 1990's, Emilio Pucci's daughter, Laudomia, took the reins of the family business and in April of 2000 formed an alliance between the Pucci family and the French luxury group LVMH. With the group's backing, the company has expanded rapidly, building a global store network of more than 50 monobrand stores, including the Virtual Boutique, the brand's online flagship.
In October 2008 the Norwegian designer Peter Dundas was appointed Creative Director. The love affair with Italian craftsmanship, luxury, colour and design that began over 60 years ago continue to resonate through his creations.