Guava’s project started in the beginning of 2010, while the designer Ines Caleiro was living in the USA. Since her return, the dynamic and challenge of the project motivated Ines to establish a desirable place in the market. During her 4 years stay in London she was invited to work at Jimmy Choo after winning the 'Best Student Award' at the London College of Fashion.
Her background in Graphic Design (IADE, Lisbon), Fashion and Product Design (London College of Fashion, London) leads to an open-minded perception visible in Guava. Ines’s academic and professional path provided rich experience in several areas of the design field such as graphic, product, fashion and accessories which allowed her to combine the necessary tools in order to embark on this enthusiastic path where innovation and excellence are important values. Ines defines herself as a passionate designer by exploring new shapes and contemporary structures that allow her to express a metropolitan emotion.
GUAVA is a Portuguese shoe design brand driven by its passion for architectonic shapes inspired by asymmetries and the emotion of vibrant colors. Its designs are a fusion of a geometric seduction, an urban experience and a new design perspective.
Each piece is handmade by dedicated Portuguese artisans who apply their refined skills and experience to create the most delicate elements that become part of the quality and perfection of every shoe.
Details are essential to this unique process. Contemporary designs, the most modern technologies, sustainable materials, close work with manufacturers and necessary ecological concern culminate in the most elegant avant garde fashions.